Spartan Brand Guidelines
All parties utilizing any of the Sycamore Spartan brand elements should follow these guidelines with attention to detail in order to preserve and protect the Spartan brand image.
Creation, application or any use of the Sycamore Spartan brand elements must conform to approved standards as authorized by the Sycamore School District 427 and its schools. Additionally, it is imperative that Sycamore Spartan brand elements are used properly on all merchandise, web, printed materials, signage, etc. in a quality manner. When using the Sycamore Spartan brand elements, whether the item on which the element is applied is for internal use, departmental use, organization use, being publicly displayed, being sold or otherwise distributed in commerce, all specifications for usage must be met and visually approved by the Sycamore Community School District 427.
Want to use the Spartan Mascot, School Logos, or Activity Wordmarks?
Get in touch with our Communications Department for logo files and licensed use.
Please do not download logo images from this website, as they are not high resolution images.
Approved Colors
The official approved colors of the Spartan brand are Black, Vegas Gold, and White and play a major role in supporting the core visual identity of the brand. Black and Vegas Gold are the primary foundation colors and should always be the first colors used in any application where a single color predominates. White should only be used as a secondary accent color.
Purple may only be used on the leaf of the helmet. It is not to be used as a main color for the Spartan brand.
Logo Guidelines Against Background Colors
All Sycamore Spartan brand logos are recommended to be used against Black, Vegas Gold, transparent or neutrals such as Grey/Silver. Please contact the Communications Department for approval on use of any other non-official school color backgrounds (eg. light blue, pink, etc).
Approved Logo Uses
Primary School Logo
Can be used on official school documents and displays such as on the front of the school, diplomas, stationery, business cards, website home page, etc.
Wordmarks
Can be used on general fashion gear, uniforms, general club designs, general sport designs, stadiums, gym floor, signage, informal letterhead, etc.
Activity Marks
Can be used on specific activity fashion gear, uniforms, specific club designs, specific sport designs, signage, informal letterhead, etc. (eg. Football, Baseball, etc.)
Initial(s) or Interlock
Interchangeable with Wordmarks and Activity Mark, but is more appropriate for embroidery or applications requiring less detail. (eg. Left Chest Polo Shirt)
Logo Modifications
Vegas Gold Outlines
The Vegas Gold outlines around the logos and white text, shown below, are optional. The color of the outline can be altered, modified, or removed in order to enhance the overall aesthetics of its usage in the approved examples below.
Secondary Text
The secondary wording in the Activity Wordmark can be changed to reflect individual names, clubs, organizations and/or sports.
Please contact the Communications Department for personalized logos.
Single Color Variations - Spartan Mascot
When creating single color designs, the plume on the Spartan Mascot will always be white as seen in the example below.
Inverting the colors of the Spartan Mascot will result in a photo negative look like the example below that is not acceptable for the brand.
Other Approved Single Color Variations
The approved ink colors are Black, Vegas Gold, and White. When possible, it is preferred to use the full color versions of all logos that make up the Spartan brand. The use of any other non-official colors in a logo must be approved by the Communications Department/School Administration.
Typography
The approved fonts for the Sycamore Spartan brand are Bourbon and Nissan Regular. These should always be used for school names and when identifying a sport, department, club or other secondary priority associated with our schools.
Note: Sycamore Community School District 427 does not provide fonts to vendors for use as they are a licensed product from the manufacturer.